Prepares the annual public relations plan for the hotel and develop public relations program based on its marketing goals.
Prepares and Controls Marketing & Communications Dept.’s budget,
prognoses/plans PR needs for next year.
Reports all Marketing & Communications activities on a Monthly Basis,
updates on all PR-related matters.
Enhance promotions results by developing and organize promotional activities, coordinate with departments concerned , prepare promotional information for Sales’ distribution, inviting VIPs and media to attend promotional activities, supervise and direct photographers commissioned to take picture of VIPs, shows, distributing promotional press releases.
Ensure complete awareness by all Sales & Marketing staff of competitors’ activities at all time.
Coordinate Advertising Needs of Hotel .
Enhances media relations for maximum publicity by visiting media, entertain media representative, celebrating/acknowledging media’s special occasion, providing support in terms of prizes, etc.
Summarizes all hotel activities, i.e., media visit press release, community work.
Prepare promotional press releases on personalities among guests and employees of the hotel and noteworthy events in the hotel.
Pisseminate hotel press releases to appropriate media, regional and international trade, group and consumer media .
Act as hotel liaison with media to promote good publicity and counteract bad publicity.
Undertake additional duties as requested by the Department Manager and Hotel Management time by time.
Fluent in English and Mandarin
College Degree in Hospitality or related field
Several years of hotel communications or hospitality management working experience; Strong oral English communication and written skills.
Professional negotiation and crisis management skills; understanding market trends .
Good social skills, confident and ability to communicate effectively
Knowledge of Proficiency in Microsoft Office software: Word and Excel